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NCR launches customer self help terminals for retailers

NCR launches customer self help terminals for retailers

NCR Australia has launched its new NCR 7401 terminal information terminal during the recent Retail Show '98 Conference and Exhibition in Sydney.

The NCR 7401 terminal is a self-service kiosk including an interactive touch screen terminal and a suite of NCR retail self-service applications. Able to be installed anywhere in a store, mall or lobby, the NCR 7401 is designed to put product and other information - such as price and availability - within easy reach of customers.

"A US study found that consumers are most likely to choose a store that offers ready access to product information," said Rod Vawdrey, vice president of NCR's retail solutions group in Asia-Pacific. "With NCR's user-friendly 7401 solution, retailers can put more product information at the shoppers' fingertips at the 'point of decision' - where they decide whether or not to buy."

The terminals, which operate on a wireless LAN for easy relocation, are just 3.1in in depth and less than 16in wide x 15in high, which means they take up minimal floor space. The system can be integrated with other store applications such as loyalty programs and will also support video and audio, making it perfect for in-store promotions.


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