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Ingram launches Japanese attack

Ingram launches Japanese attack

In a bid to secure a position in the lucrative Japanese IT market, global distributor Ingram Micro has formed a $50 million strategic alliance with Japan's largest distributor, Softbank.

Both distributors claim the alliance will make it faster and cheaper for corporate buyers to build global information systems, and provide global account services to VAR's, including establishing joint purchasing programs.

In markets outside Japan currently serviced by Ingram Micro, Softbank will be Ingram Micro's exclusive partner, while Softbank will fulfil Ingram Micro's international sales in Japan.

According to Greg Spierkel, Ingram Micro's Asia Pacific president, over the next 12 months Ingram will introduce a number of SME-based programs, enterprise solutions initiatives and e-commerce strategies through Softbank to serve both organisations' resellers and VARs.

Company officials also claim both organisations will develop channel assembly facilities in Japan which will provide configure-to-order capabilities for those resellers which have global or Pan-Pacific customer contracts.


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