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Harvey Norman carves new market niche

Harvey Norman carves new market niche

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Following an extensive tender process, Harvey Norman has announced it will be teaming up with both Optus and Vodafone in the mobile phone connections business.

"Of all the carrier options forwarded, Optus and Vodafone offered us the most retail-friendly package," said Greg Humphreys, Harvey Norman's national communications manager.

"They changed their model in order to suit the mass market retail channel. It's a terrific result for Harvey Norman."

Both Optus and Vodafone were also looking forward to the prospect of this partnership.

"We're very excited to be a major partner with Harvey Norman," said John Sherwood, Vodafone's divisional manager, dealer and retail channels.

Matt Davey, national manager of the retail marketplace at Optus, expressed similar sentiments: "We are very happy with the new direction Harvey Norman is taking and we think sales will probably triple current figures."

From the rhetoric it appears as though all of those involved are committed to making the partnership successful and innovative. Harvey Norman has created yet another separate store-within-a-store concept - a Communications Department specialising in faxes, office automation equipment, mobile phone accessories and multifunction products.

According to Tony Gattari, Harvey Norman's general manager, computers and communications, this "means we can focus more on communications and become a serious player in that market".

The goal of 50,000 connections a year is well within the retailer's sights.


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