Packard Bell NEC to use AMD's PC chips

Packard Bell NEC to use AMD's PC chips

Packard Bell NEC has become the latest manufacturer to offer desktop and notebook PCs powered by Advanced Micro Devices' microprocessors, AMD said this week.

AMD this year has been steadily increasing its share of the PC chip market, mostly at the expense of market leader Intel. AMD prices its chips 25 per cent lower than comparable offerings from Intel, making them popular with PC vendors competing in an increasingly price-sensitive market, analysts say.

Packard Bell NEC joins industry heavyweights Compaq, Hewlett-Packard, IBM, Sony and Acer America on AMD's list of K6 customers.

AMD has yet to win the hearts of the two fast-growing direct sales providers Gateway and Dell, however. In addition, use of the vendor's chips has been largely restricted to the consumer market, where analysts say price tends to be more important than branding.

The Packard Bell 955 and NEC Ready 9888 desktops will be powered by 333MHz K6-2 processors with 3DNow! technology, AMD said. The NEC Reach 340T notebook will feature a 300MHz mobile K6 processor, the company said.

Both models are available now in retail stores in the US, however Australian availability was not immediately available.

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