There is another e-tail startup in town from this week. IT retail trailblazer Tony Gattari has revealed that his "consulting days" are over and it's now time to carve out a piece of the universe for himself.
The former Harvey Norman general is setting up a new retail-related venture, along with three financial backers, understood to have chipped in a total of $8 million.
According to Gattari, it's a "substantial initiative in the e-tail market space". He told ARN that, unlike many other operators he has seen trying to set up in this market, he was establishing an operation that will make a profit, based on solid business foundations.
"It's a major investment in computer and related products, and we're not just in it to list in six months," he said. "I'm amazed by the stupidity in the market where we see traders making losses bigger than their revenues," Gattari exclaimed.
He said that there are already 12 on the staff, with skills ranging from retail to distribution and technology, and an office in Sydney's St Leonards.
The publicity shy Gattari did not wish to reveal the name of the venture before ARN's print deadline, but said that all the details were due to be revealed to the world this week.