LG Electronics has signalled its intentions to claw some share of the 17 inch professional monitor market away from the likes of Sony, Mitsubishi and NEC with the release this week of the Flatron.
The product was launched this week in Melbourne as a prelude to the Interact and PCIT exhibition.
According to Wayne Hughes, sales development manager for LG's IT division, the Flatron is the world's first 100 per cent flat CRT monitor.
The first model to be released in Australia is the StudioWorks 795FT, which is a 1600 x 1200 resolution at 75Hz and carries an RRP of $1199.
With marketing hyperbole aside, Hughes claimed it is one of the most significant announcements in the monitor market for some time, and given that it is LG's first foray into this corporate and government CAD/CAM market segment, the vendor is throwing all its weight behind the product.
"As well as being the first purely flat conventional display tube monitor, it is one of the first to achieve standard TCO99 for ergonomics and emissions," Hughes said.
In terms of performance and price, he claimed it has an advantage over the current offerings of its competitors, with the 795FT's .24 slot mask pitch (compared to the .25 aperture grill pitch from Sony and Mitsubishi) and that it is comparably priced in this market.
The new monitor follows the 795SC, a traditional 17 inch CRT with a .26 dot pitch. LG's distributors are state based, and Hughes said that resellers can expect to hear about some special launch promotions from them in the coming weeks.
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