Looking to cash in on the maturing business intelligence market, IBM has presented an integrated portfolio of industry-specific software products. Targeting the offerings at the finance, banking, insurance, utilities and telecommunications arenas, IBM officials said the software will let its users make better use of corporate information and help them make sound business decisions.
"The new IBM business intelligence offerings will enable companies to assess the risk of losing a customer; classify customers with seemingly unrelated characteristics into market segments; predict future demand by discovering product and service affinities; and manage marketing campaigns based on that knowledge," Jim Kelly, vice president of data management marketing at IBM software solutions, claims.
Part of IBM's drive for a piece of the business intelligence pie revolves around the introduction of a new version of its DB2 universal database.
The "cornerstone" of its business intelligence solutions, the database has been enhanced to accommodate applications such as enterprise-wide data warehousing and Online Analytical Processing.