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Address matching software a winner at Australia Post

Address matching software a winner at Australia Post

QAS Systems, a UK-based address matching and correction software developer, has established itself in Australia after being approached by Australia Post to implement its Quick Address Pro software into the organisation's Quality Address Initiative.

John Sharman, QAS's director of international business, described Quick Address Pro as enabling technology that can build up a formatted database that can enable speedy searches and deliver accurate information. He added that Quick Address Pro also needs no specialist hardware or additional utilities, except for an underlying application that provides speed of entry.

"Using this software, a telephone operator can capture customer address information in 12 keystrokes as opposed to 50 or 60," Sharman told ARN.

Australia Post has used Quick Address Pro in its FuturePOST initiative to implement a database of addresses that spans over eight million locations that it can then transform into barcodes. And, according to Sharman, this helps to create a better postal service.

While QAS is focusing mainly on joining with partners which build or write their own applications, Sharman is hopeful of securing a number of strong alliances with Australian integration organisations, such as Siemens, Unisys, Telstra and CSC, in the near future.

He added that Quick Address Pro software is also beneficial to resellers, in terms of acting as a product differentiator and in its resale value.

Aside from building initial relationships with Australia Post, QAS has also moved to secure a number of other customers including Australian Direct Marketing Association and the Department of Regional and State Development.


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