Looking to plug a hole in its current line-up, ERA/Ingram has secured distribution rights for PC motherboards from Micronics, which was recently acquired by multimedia PC component manufacturer Diamond Multimedia.
Despite licking its Intel suspension wounds, ERA proved an irresistible partner for Diamond, which is looking to motherboards to help maintain turnover growth which has been running at between 70 and 100 per cent this year.
According to Paul Corning, Diamond Multimedia's Australian country manager, partnering with ERA gives the Micronics brand its best chance of achieving market share growth in the local assembly industry.
"We felt that distributing motherboards requires a certain special muscle and certain breadth for success and ERA has the reach that will allow them to succeed in that area for us," said Corning.
Prior to the Diamond Multimedia acquisition, Micronics products were distributed in Australia by Q*Soft and Mytronics. "There was no dissatisfaction with anybody, we just felt that ERA has a proven track record in the motherboard business. Diamond has a strong and growing relationship with ERA/Ingram in Asia-Pacific."