Apple revs up bricks and mortar channel

Apple revs up bricks and mortar channel

Apple Computer revealed yesterday it will increase its reseller channel partner count by 10 per cent in what appears to be the best indication the once-beleaguered vendor is well on the road to recovery.

At a time when some vendors are looking at ways to reduce their bricks and mortar channels, a raft of new AppleCentres are appearing all over Australia.

Apple said it is now in the process of opening 12 such new retail outlets and according to Scott Thompson, managing director of Apple reseller Mac's Place, the initiative reflects the huge growth in demand for Apple systems.

Mac's Place opened one of the AppleCentres in Sydney's Dee Why last week and is scheduled to open one in Melbourne's Box Hill in November.

The retailer will retain its existing Mac's Place brand at its other outlets in Richmond, Victoria, Chatswood, New South Wales and Brisbane's CBD.

Mac's Place also operates an Apple reseller business under the banner of Random Access in the Melbourne CBD.

Thompson described the new Dee Why store as a "satellite" and reported that it was well supported by Apple. Apple managing director Di Ryall attended the official opening.

According to Ryall, the AppleCentre expansion reflected the dramatic growth of Apple's market in Australia, both on a national and regional level. "The popularity of iMac and advance interest in iBook demonstrates rapidly growing consumer demand for Apple's products," she said.

The 12 new AppleCentres are located in Neutral Bay (NSW), Dee Why (NSW), Surrey Hills (Vic), Cannington (WA), Maroochydore (Qld), Fortitude Valley (Qld).

Still to open are stores in Capitol Square (NSW, end September), Taylor Square (NSW, early November) in Sydney, Pymble (NSW, October) Woden Plaza (ACT, October), Shoalhaven (NSW, October) and Box Hill (VIC, mid November).

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