A "difference in philosophies" has led to the sudden departure of Richard O'Neill, the man who set up one of Australia's first direct catalogue-based IT marketing companies, International Software Warehouse (ISW).
After two years with the company as its founder, managing director O'Neill said he had wanted the company to move in a direction which was at odds with UK-based chairman, Steve Bennett.
It is believed the split followed a difference between O'Neill and Bennett regarding how the company would approach the corporate market more proactively.
Phil Webb has replaced O'Neill as managing director. Webb said that ISW would continue with its mass-marketing techniques, targeting home users to major corporate customers, although he added: "We do need to target the corporate market more effectively."
O'Neill claims his departure, though sudden, was amicable, and with a diverse background in software manufacturing, distribution and reselling, is contemplating his future.
ISW is the Australian subsidiary of UK giant catalogue and shopfront IT retailer Software Warehouse PLC.