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Intel on the marketing merry-go-round

Intel on the marketing merry-go-round

Intel's regional roadshow hit Sydney last week in a bid to push the vendor's latest e-business system - a constant computing process coined "killer environment."

According to Intel's Asia Pacific general manager, John Davies, the system will facilitate the creation of an e-business infrastructure and information package that concurrently combines a range of applications and processors.

Instead of a single "killer application" the system is designed to combine numerous processors in the background of your system.

Davies said that this will result in the user having uninterrupted operating time and functionality.

Davies is envisaging a complete transformation of the impact that IT has on businesses in the 21st century. He suggested that e-business will move the focus from the automation of internal processes to the total electronic supply of "information, services and transactions to customers, suppliers and vendors."

According to Davies constant computing is the answer, a simple increase in bandwidth and storage capacity will not be sufficient to support the dynamics of e-business in the next millenium.


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