Internet application software developer Open Market last week announced two new products which could clear the way for resellers to enter the growing Web application development market.
Both products, LivePublish and SecurePublish, are designed for the document-based production and secure delivery of information via the Internet, intranets, extranets and CD ROM, said Paul Bunn, Open Market's Asia-Pacific regional sales director.
And in what Bunn describes as "a definite channel strategy", arrangements have been made with Australian resellers E-Publish and Allette Systems. Bunn said Open Market is targeting channel partners who specialise in information publishing; acknowledging that in the past resellers have been reluctant to distribute Web-based application development tools because of the time and investment.
"In the US, our traditional reseller base is screaming for it," said Greg Pope, vice president of worldwide sales for Open Market.
Not wishing to contradict Bunn, Nick Carr, managing director of Allette Systems, said that the "product nature" would not necessarily enable all comers to the reseller party. "That's a 'perspective' assessment," he said.
"Resellers with the technical resources will do very well. At a basic level any technical reseller would be able to set up a database. But the publishing environment is more complex. It's a question of matching the appropriate customer with the appropriate reseller."
Set for release this month, LivePublish will cost between $10,000 and $20,000, depending on configuration.