After operating on a system of wholesalers and selected direct resellers, peripheral manufacturer LG Electronics has appointed its first national distributor, Todaytech, in an attempt to rationalise and bolster its channel strategy.
According to national sales manager for IT products, Aldo Perez, the company looked at several high-profile IT distribution companies and settled on Todaytech, which he claims has won the support of several high-profile vendors. "The Todaytech Group is our first national distributor, and has our full support," Perez told ARN.
It is understood that LG has no plans of expanding its distribution to other national organisations at this time. "Todaytech will distribute the entire LG range and represent 50 per cent of our channel business," Perez added.
LG's new distribution strategy is a result of growth in demand, Perez claimed, but he insisted the focus is on its high-end product range, and especially in the corporate market.
Besides its Flatron and LCD monitors, LG's IT product offerings include optical storage products and blank media.
"Todaytech was the most suitable distributor for our current needs," Perez said.
The arrangement is effective immediately, while the current LG partner arrangements with wholesalers and systems integrators remain intact.