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Corel evens playing field for retailers

Corel evens playing field for retailers

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Further expanding its presence in Australia, Canadian software vendor Corel has launched its Delivery Service Partners (DSP) White Box Program in Australia.

The program targets small-to-medium VARs and systems builders, many of whom are running retail premises. It allows authorised resellers to bundle Corel VAR/OEM software - such as WordPerfect Suite 8, WordPerfect Suite 7 or CorelDRAW 7 - with the personal computers and systems they are building.

This will allow smaller dealers and retailers who do some assembling to bundle Corel software in the systems they are building for small-to-medium clients. This sort of value-add is usually only available to enterprise-wide VARs.

Corel officials claim resellers can purchase five-unit bundles as required from its DSPs, Tech Pacific and Q*Soft, rather than having to meet monthly purchasing minimums.

There has been a "pent-up demand" in Australia for this type of program, which is part of Corel's "whole-of-market strategy", according to Neill Campbell, country sales manager for Corel.

Dealers can now add the Corel package "as an alternative to other offerings", he said.

The industry trend of late, especially for digital imaging and graphics software, requires "systems builders to give consumers something they can use straight away", Campbell said.

"The Corel White Box Program enables system builders and assemblers to offer flexible price points for leading-edge software that meets the needs of their customers. There are good margins for our resellers."


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