Continuing its fight back from the brink of extinction, revitalised retail chain Software Today has begun to incorporate product from its new parent company - mobile electronics and communications retailer The Strathfield Group (TSG).
The mainly Queensland-based software shops are now stocking the mobile phones and office equipment that have been so successful for TSG. The good news for distributors is that the reverse is also starting to take place with TSG stocking software.
"We have already started selling software and more peripherals in Strathfield stores," said Andrew Kelly, managing director at TSG. "It has only just started to roll out, but is already showing signs of success," he said.
Kelly said that, for the moment, TSG is allowing Software Today to concentrate the new release-type products while it has several "bargain bins" with budget software offerings.
"When we bought Software Today we acquired a lot of derelict stock," he said. "So we are taking advantage of the large number of consumers filing through Strathfield stores."
Software Today will be further boosted by the release of a new catalogue in a couple of weeks. It will have an extended range of products and good results are expected, according to Kelly.
Of future plans for Software Today, Kelly said there is more than likely to be a rationalisation of non-performing outlets before a staged national expansion program.
"We are looking at all sorts of expansion in the future," said Kelly. "But any expansion would be after June 30 next year." Kelly said both of the chains will retain their own identities.
"We have just crossed over some of the product range. There is a definite merging of communication and computer equipment," he said.
TSG recently purchased four Doug Sunstrom's Sound Mart stores in Adelaide boosting its total number of outlets to 87. It has plans to open at least 10 more stores before Christmas.