Oracle announces new industry focus

Oracle announces new industry focus

Software vendor Oracle has announced a new go-to-market strategy with a specific focus on four key verticals – finance, telecommunications, manufacturing and government.

Managing director of Oracle Australia, Brian Mitchell, said the new industry-based focus had been driven in part by the changing business and economic landscape and a greater appreciation of the different challenges that each sector faced.

“It has been a tough year characterised by fewer opportunities, cost reductions, deferred decisions and industry consolidation,” Mitchell said. “Our customers are under enormous pressure to provide a greater return on technology investments and are demanding more relevancy from IT suppliers.”

The new focus has seen four industry directors appointed to grow business in specific markets: Ray Whitfield will concentrate on the banking and finance sector; Ian Lowles on telecommunications, media and utilities; Scott Dawes on manufacturing, retail and distribution; and Mike McLaren continuing to oversee government, education and health.

Mitchell said Oracle’s horizontal channel, which looks after small second tier companies based on a volume approach, would not be affected by the new go-to-market announcement.

Within the four areas specified within its new strategy, however, Oracle would be looking to appoint a number of industry-aligned channel partners.

“Those partners we would be looking at bringing aboard would have a value-add proposition in a particular sector,” Mitchell said.

“They might be an independent software vendor (ISV) with an industry-specific solution that needs to create value by adding Oracle technologies.

“Or it could be a consultancy or services company looking to grow a business based on products. Alternatively, it could be a development company adding technology to our existing platform.”

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.
Show Comments