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Britannica rules the retail waves

Britannica rules the retail waves

Encyclopaedia Britannica has just released the latest version of their CD-ROM-based product in time for the Christmas rush.

Upgrades from previous versions will also be available but, unfortunately for retailers, they will only be available direct from Britannica.

While there is no shortage of encyclopedia CDs on the market, some will have more appeal than others. The strong brand recognition of this product helped the previous version sell like hot-cakes after being launched in November last year.

The product is now packed with even more information than the CD 98 and Standard print editions, according to the publishers. Officials claim it also delivers double the content of any other reference CD-ROM on the market.

More bang for your buck

Hundreds of changes, additions and upgrades have been added to the new version of the Britannica CD 99 Multimedia Edition with a view to ensuring its continued success at retail outlets. According to the company, there are now over 73,000 articles, 8500 photos and illustrations and a massive 30,000-plus Internet links to Web sites that have been vetted by Britannica editors.

Other benefits that can be sold to customers include the addition of the Merriam-Webster's Collegiate Dictionary and 30 days free access to Britannica Online.

Britannica CD 99 Multimedia Edition carries a recommended retail price of $299 and is distributed by Roadshow Interactive.


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