In an attempt to boost its value-added profile, national distributor Computer Hardware Australia (CHA) has launched a warranty benefits scheme called the Very Important Notebook (VIN) Customer Care Program.
CHA, Australia's largest Toshiba distributor, is offering a VIN Customer Care Program package with every Toshiba notebook sold at standard reseller prices.
"At the end of the day it's a program which we value at around $300 that effectively gives the customer on-site service for the first year of the manufacturer's warranty," said James Robbins, CHA's national marketing manager.
With increasing pressure for resellers to concentrate on services, Robbins claims the VIN program can be used as a way of fostering corporate customer loyalty or as a selling point for resellers.
"We will extend this program to the other notebook products distributed by CHA such as Acer, Compaq and NEC once servicing arrangements with those vendors have been finalised," said Robbins.
Under the VIN program, the customer dials a Freecall number in the event of a hardware fault to have the problem verified.
Once verified by an engineer, a courier is dispatched to collect the unit to take it to the nearest CHA repair facility.
The unit is then repaired, tested, checked for viruses and returned to the end user within 72 hours, providing parts are available.
This is done at no cost to the reseller or the customer, CHA claims.
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