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Retailers will see cable opportunity

Retailers will see cable opportunity

Retailers can expect to be selling cable modems within the next 12 months, Australian 3Com officials claimed recently.

While right now, modems are provided by cable operators Foxtel and Optus Vision, retailers are destined to take on the product as the market opens up, said David Elliot 3Com's business development manager for cable access.

Two factors will cause this to happen. Firstly, Australia's cable operators will move to the DOCSIS open standard, Elliot claimed. Right now, Telstra's data over cable equipment is based on proprietary Motorola technology.

Secondly, this will allow modem manufacturers to bundle provisioning software, which will remotely turn on the ability to receive and transmit data. This will allow a user to buy a cable modem, take it home, plug it in, and start receiving data over their cable connection immediately. Right now, the user needs to make a request to the cable operator to turn on data services.

Elliot expects both cable operators to soon start aggressively marketing and selling their data over cabling offering. "They have made massive investments in their cabling operations and they're looking for ways to increase that return," he said.

"The delivery of data over cable is one way for them to do that".

Cable allows users to connect to the Internet at much higher speeds. Upstream connections can be as much as 10.2Mbps, while downstream connections can be as much as 3.8Mbps.


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