Optus plays its retail Internet card

Optus plays its retail Internet card

With a range of products aimed squarely at all sections of the consumer Internet market, Cable & Wireless Optus (CWO) has arrived on the retail Internet scene with a couple of dial-up products and a host of pricing options.

Following the success of the concept in the mobile telephony space, home users now have the option of a pre-paid product, called Optus Internet Express, as an alternative to the standard dial-up account, Optus Direct Access.

While CWO will be selling the services direct to its existing telephony, mobile and pay TV customers, they will also be available from Optus World Stores and other retail outlets.

In the opinion of Paul Donovan, chief commercial officer, CWO, the appeal of the new offers will be that customers will have one point of contact for all their communication requirements. "Realising our full service strategy gives us significant benefits in customer retention and opens up opportunities to put in place unique pricing benefits for multi-product customers," Donovan said.

Pre-paid plans for the Optus Internet Express program include eight hours for $20, 20 hours for $35, and 35 hours for $50.

Meanwhile, the Optus Direct Access product - compatible with both PC and Macintosh hardware - has a range of options from $5 per hour for casual users, up to $50 per month for 35 hours of access.

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