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Mac's Place Group opens AppleCentre No. 6

Mac's Place Group opens AppleCentre No. 6

The AppleCentre retail expansion continues to roll out, and as reported by ARN in September, Mac's Place group has opened another site in Melbourne's eastern suburbs on the corner of Whitehorse and Union Roads, Mont Albert.

And while the renewed popularity of the Mac and its new notebook sibling is causing devotees to again smugly show their Apple colours, empires are being re-established in the channel. Mac's Place's marketing manager, Mark Bender, reported that its latest site, which opened on November 13, was already achieving budget and trading profitably. While he did not wish to disclose any details, Bender also indicated that the group was preparing for more additions to its AppleCentre stable.

Mac's Place managing director Scott Thompson is bullish about the national expansion of Apple's main retail channel. `In light of Apple's strong market resurgence, Mac's Place is committed to bringing the latest great Macintosh products to customers as part of this growth. It's for this reason that we decided to establish a retail outlet in Mont Albert,' he said. And like all retailers, the location was a significant factor. `The exposure from the busy Whitehorse Road corner site has great potential. There's also a fast-growing consumer market for computer products, and the demographics of the eastern suburbs closely match those of Macintosh computer users,' Scott added.

Meeting demand

Mac's Place's other stores are located in Brisbane and Melbourne CBD, Richmond [Victoria], Chatswood and Dee Why in NSW. The latest AppleCentre brings the total in Australia to 62 specialist licensed retail outlets of exclusively Apple products.

Apple Australia's managing director, Di Ryall, has previously said that new AppleCentres have been opened in areas where customer demand has exceeded the capacity of existing AppleCentres, and in areas currently without an Apple retail presence. By Tom Allen


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