You know Christmas is around the corner in the computer retailing game when all the education and entertainment CD-ROM publishers come out with "new and revised" titles.
This is obviously a boon for retailers because with customers doing more shopping at that time of year, they need to be offered new gimmicks to be inspired to buy.
One of the biggest names in the edutainment category, The Learning Company (TLC), has launched 50 new CD-ROMs in an endeavour to give parents and other gift buyers unprecedented choice when it comes to their Christmas shopping.
Predicting that its new Rugrats range will be one of the best selling CDs this Christmas, TLC has also just released the Madeline range to coincide with the launch of the movie of the same name based on the famous children's book character.
"Our Madeline Classroom Companion series is already out-selling Sesame Street in Target," according to Tony Hughes, managing director of The Learning Company, Asia-Pacific. "With the release of Madeline the movie, our range of Madeline titles should become even more popular with the kids."
Some of the 50 new and revised CDs from TLC include: Rugrats Movie Activity Challenge, Rugrats Adventure Game, Educational Toy Line (five titles), Reader Rabbit's subject-based system, Madeline Reading titles, Dr Seuss Kindergarten and Mavis Bacon Teaches Typing.
Meanwhile productivity, reference and entertainment titles include the latest versions of PrintShop, PrintMaster, Compton's Encyclopaedia 1999 and Chessmaster 6000.
Another product likely to do well at this time of year is the Complete National Geographic collectors' box which has every page of every issue in the 109-year history of the famous journal.