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Notebooks squeeze desktops

Notebooks squeeze desktops

Volume notebooks are set to boom as pricing in Australia is approaching the volume desktop level, and the gap can be expected to close by the end of the year, according to Mark Whittard, national marketing manager, Toshiba Information Systems Division. The hot price point for volume brand-name desktops is between $1899 and $2299. "Currently we are seeing volume notebooks at between $2799 and $2999, and they are at similar performance specifications," he said.

Toshiba has held a huge lead in notebook market share for such a long time that its only way of increasing business is to grow the market. It has had some spectacular success in recent times through some of the major retailers. One source has reported that David Jones has gone from selling 30 Toshiba notebooks a year to 30 or more per month in the last year.

Whittard expects the announcements of processor speed jumps for desktop and notebooks will soon come into parity, and the major hitch for notebook buyers will be eliminated. The concerns about comparative performance have been an impediment to the mainstream growth of the take-up of notebooks in the corporate market, Whittard added.


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