With Christmas just around the corner, it is no surprise to see a new Symantec customer promotion designed to help retailers take advantage of the holiday season.
The difference this time is that resellers will also vie for their own award for innovation in relation to the promotion.
One of the reasons Symantec is so well known at the consumer level is because of the quality and the frequency of the promotions it runs. Like other consumers worldwide, computer punters in Australia and New Zealand like to think they're a chance of getting something for nothing.
The Symantec Summer Sizzler promotion will run until December 31 and offers customers a 10 per cent rebate on all Symantec software, plus the chance to win a jet ski or one of 50 beach accessory kits. The jet ski comes complete with a trailer, life jackets, registration and petrol, while the beach kits include a beach bag, a sun hat, a T-shirt, a beach towel and 15+ sunscreen.
"The retail channel have always been strong supporters of any Symantec promotion," Cath Hodgson, marketing manager, Symantec Australia and New Zealand, said. "So as a further incentive, we have put together a Best Reseller Display award for the most unique usage of our merchandise."
The array of merchandise available to retailers includes header cards, posters, shelf talkers and rebate booklets, while several Harvey Norman stores around the country will have jet skis on display.