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At home with the Internet

At home with the Internet

Leading market research company ACNielsen has just released its Q3 profile of Australian Internet usage, revealing the home environment is the fastest growing area for Internet usage.

ACNielsen's NetWatch study, sampling 10000 Australians aged 14 and over, states 57 per cent of people accessing the Internet do so from home which is more than double the 25 per cent using the Internet at work.

Overall Internet usage is continuing to grow with 32 per cent of people accessing the Internet compared with 24 per cent for the same period last year.

Electronic mail is cited as the major use for the Internet (66 per cent) followed by general browsing (55 per cent).

Sourcing product information and services ranked highly with downloading software, 43 and 42 per cent respectively, with gaming and electronic magazines less common activities.

As 46 per cent of people currently have a computer at home, and a further 10 per cent intending to buy a computer in the next 12 months Mark Henning, ACNielsen's interactive services manager, claims:

"Over the next ten years we can expect to see on average nearly two (one-point-eight) computers in every home as the computer becomes a major hub for communications, purchasing and entertainment."


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