NEC Australia has reorganised itself to focus its resources on what the company describes as the converging computer and communications business.
As of Monday, those components of NEC's business which relate to the PC and associated products fell under the new Personal Products Group (PPG) to be marketed through its dedicated channel.
The amalgamation of products from three disparate business groups will focus NEC's IT channel strategy on the new PPG. NEC's direct-selling strategy for converging server-based PABX and general communications solutions will be implemented by the new Corporate Network Solutions Group (CNSG).
The PPG is to be headed up by Julian Walthew, assistant general manager, sales and marketing. The group's product portfolio includes NEC servers, desktops, notebooks and printers. Walthew affirmed that NEC was committed to its established channel of Platinum Dealer Partners, dealers and distributors.
He said that all other PPG products -- monitors, data projectors, plasma screens and other consumer products -- will be absorbed steadily into the same channel in coming months.
Among other appointments to the new structure, Paul Grady, former NEC Information Systems' general manager, sales, becomes assistant general manager for the Corporate Network Solutions Group. Former Information Systems product marketing manager Andrew Sleight becomes national marketing manager for the CNSG. Arno Lenior, Information Systems' notebook product manager and channel manager, and George Paulides, Information Systems' desktop product manager, retain the same positions with the PPG.
Managers holding similar product support positions within the former Home Electronics division are also reported to be transferring to PPG.
Walthew described the announcement as the final phase of NEC Australia's reorganisation and said it will keep the company's local operations in step with NEC's international corporate direction.