So you've got a hot-to-trot ERP solution that your customers will love and should get their hands on. But wait a minute, so do at least 20 other vendors, software developers and VARs. How could you possibly differentiate your offering from the masses?
ERP supplier Intentia has addressed this dilemma by partnering with leading outsourcer IBM GSA in a deal that will see GSA market and implement Intentia's Movex ERP system in conjunction with its existing services.
While Intentia has partnered with GSA in the past, the announcement of this latest strategic alliance could boost the supplier's brand recognition and open its Java-based ERP suite to GSA's much broader customer base.
According to IBM GSA officials, the outsourcer will build a Movex implementation practice to service Australia and New Zealand in the hope of "going live" with at customer sites later this year.