ERA newly appointed Microsoft distributor

ERA newly appointed Microsoft distributor

Ingram Micro affiliate, Electronic Resources Australia (ERA), has been authorised to sell Microsoft's complete range of retail products to the reseller market.

According to ERA's managing director, Michael Shea, ERA have been striving to take the natural step from Microsoft OEM distributor to the next level of partnership since its initial appointment in 1995.

Shea believes that the revised appointment will enable ERA to "improve our product offering to our existing customer base and we will be focussed on servicing new customers in the VAR, reseller and retail markets."

Microsoft seem committed to utilising ERA's present channel partners and strategies in the distribution of its products, which include full packaged product and the Microsoft Open License Program.

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