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Sentor spins off new e-commerce business

Sentor spins off new e-commerce business

Local Lotus developer Sentor Communications last week splintered its business by launching a new company that will target the blossoming e-commerce procurement market.

Called Streamlink, the e-commerce organisation was born out of strong interest Sentor received for the then Streamlink e-commerce procurement package. Until last year, Sentor's two prime business strategies were Streamlink and the development of custom workflow applications.

"Both sides of the business were very successful in 1998, achieving 100 per cent growth," according to Martin Fisk, Sentor's managing director.

"Having two distinct businesses now gives each unit the focus it needs to continue to grow and serve customer needs through 2000 and beyond."

Fisk claimed that by spinning off Streamlink and its e-procurement expertise, Sentor would have the chance of achieving "substantial market growth" in a market analysts expect will be the real driver of e-commerce. The new Streamlink organisation will offer products that encompass management of catalogues and the internal requisition process right through to e-commerce with suppliers.

"Over the past 12 months, we have invested over $1million in research and development to take our software into the next phase in e-procurement applications," Fisk said.

"Streamlink as a separate entity will give us the vehicle to deliver this wealth of experience quickly and effectively to our customers.

"We aim to focus our sales and marketing activities to move into offshore areas where there has already been a high level of interest in the products."


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