Branding brings retail success for CAD

Branding brings retail success for CAD

When Autodesk in the US repackaged an entry level 2D Windows-based CAD package it picked up as the result of an acquisition, the product achieved instant retail success.

Autodesk Australia has announced the release of QuickCAD Millennium Edition, which it expects to have on local retail shelves this month.

Autodesk marketing manager Peter Ambrose described QuickCAD as a set of powerful CAD tools for designers on a limited budget. "It is also a cost-efficient method for learning CAD and a stepping stone to the entire Autodesk CAD portfolio of products," he added.

After midnight

Stuart Cohen, Autodesk's worldwide product manager for QuickCAD, said the target customers are the midnight engineers in the SOHO environment who want all the CAD they can get for under $100 for use as a technical extension to their office suite.

"It is a totally separate engine to AutoCAD, built from the ground up to be an Office and Windows-compliant entry-level CAD product," he said.

John Paull, Autodesk Australia channel manager, said the QuickCAD ($79 RRP) is expected to be available at all major retailers this month.

He added the packaging of Autodesk products in the retail space is designed to have the same look and feel and has been a key point in its success.

Autodesk Australia

Tel (02) 9844 8000

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