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Electrical retailer finds a Betta way online

Electrical retailer finds a Betta way online

Retail service provider Betta Stores has gone live with an Internet-based information service which allows its 350 Betta Electrical franchised retailers - some of which are selling computers and peripherals - to share information about what's selling and what's not.

"In a retail environment, people want to have information about product movement, their profit and the performance of sales people," Jim Tarlinton, information services manager for Betta Stores, said. "Retailers need information about customers, about who is buying what, and when."

Using CorVu's Executive Information System and Decision Support applications, Betta (Brisbane Electrical and Television Traders Association) is now collecting data from fran- chises to help build an online profile of a benchmark store to which its members can compare their individual performance.

Betta Stores' online monitoring system doesn't include retail management processes for com-puter products yet, as it is not the group's core competency. However, as more franchisees add computers and peripherals to their range, the service provider will start to gather the data (suppliers, pricing and products) needed to develop profiles of what is happening in the computer world.

Although best known in retail for the nationwide Betta Electrical stores it licenses and services, Betta Stores does about half of its servicing in other areas of retail and Tarlinton insists there are benefits for computer retailers in the services it provides.

"We think the system we have is applicable and of benefit to anyone right across the retail spectrum," he said. "Any computer retailer, in fact any retailer, can benefit. We can provide a range of services for retailers from the point of view of a POS system, retail management system, data management and marketing."


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