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Eisa gently courts the masses

Eisa gently courts the masses

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Internet service provider Eisa last week denied it had secured a deal with the soon-to-be Compaqless retailer Harvey Norman.

A story in the Sydney Morning Herald claimed a deal between the soon-to-be floated ISP and Harvey Norman to create an HN branded Internet service would be announced last week.

It has been speculated that Eisa is looking to leverage the value of retail brands like Harvey Norman to be centres of access to the World Wide Web.

Eisa managing director Damien Brady confirmed to ARN that no deal with the retail juggernaut had been signed, but that they were "aggressively pursuing the PC market and looking at a number of potential partners, both vendors and retailers".

Mindful of the potential impact on the forthcoming Eisa float, Brady went to the extraordinary length of issuing a press release to confirm that although discussions were proceeding, nothing had been settled with Harvey Norman. According to Eisa's statement, "If the negotiations are successful, Harvey Norman would offer its customers the Eisa PC/Internet bundled package, as well as the Eisa express pack, which includes prepaid Internet access. Both products would be made available throughout the retailer's stores network."

But the loquatious and amply titled Tony Gattari, on his second day at Eisa as general manager, business development and retail marketing, had more to say about his plans.

"I don't have all the answers yet, but over the next few weeks we will be announcing some exciting opportunities across the retail space," he said.

Gattari was not shy about refuting any assumption that, just because of his past association with Harvey Norman, he would be favouring or focusing on the retailer. "It's pretty safe to assume that my major role will be to increase the number of connections, especially in the home and small business market, and because of my experience in mass retail marketing, mass retailers will be a major component."

Eisa may be more forthcoming about its plans after its float.


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