Starting in mid-February the Australian channel can expect be see even more of distributor Daisytek as it takes up the position of Emtec distributor and adds to its collection of consummable products with the BASF range.
Emtec was anxious to expand its channel strategy and customer base and, according to Daisytek's marketing manager Terri Bell, the alliance will augment both of these criteria. "Daisytek was selected because of its diverse customer base and channel development strategies which will allow Emtec to increase its market share in Australia," claimed Bell.
In addition Bell believes that Daisytek was selected because of its exclusive focus on IT consumables and its "aggressive" approach to lowering costs and increasing market share.
Daisytek will of course also benefit from the partnership in the form of an increased ability to offer a "greater depth and breadth of product to its customer base", said Bell.
Daisytek is planning to concentrate on both its traditional customer base and the untapped market of those only slowly becoming aware of the need to back up information, an education process hastened by the imminent threat of the millennium bug.
Daisytek's marketing strategy will revolve around this education process, and will focus mainly on the corporate market using its usual distribution routes.