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Trinity alliance to capture call centre market

Trinity alliance to capture call centre market

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Attempting to break new ground in the call centre market, Rockwell Electronic Commerce, Com Tech and Compaq Australia have formed an alliance to provide call centre solutions in Australia and New Zealand.

Kathy Cianciolo, Rockwell's marketing manager, told ARN the agreement was the result of a "mutual approach" by the organisations who "recognised the synergy of the three companies".

According to the terms of the agreement, Rockwell will provide its Transcend call centre product -- a PC-based platform which integrates an organisation's telecommunications with its IT infrastructure. Compaq is contributing the server platforms and PCs, while Com Tech is on board in the capacity of sales managers, system integrators, support and training consultants.

A joint marketing effort by the three organisations will provide promotion and education of the product in the marketplace.

"Through the alliance, Rockwell aims to become the de-facto technology provider for call centre systems and solutions in the country," said David Paddon, Rockwell's Asia-Pacific general manager.

"Com Tech has been involved in the call center arena for a number of years and is delighted to be involved in the venture," said Com Tech's technical director, Nathan Cher. "The agreement results in the joining of three powerful companies and through it we hope to become the premium call center integrator in Australia."


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