Traditional telecommunications carrier Primus has ventured into the Internet business with the launch of Internet Primus, a service that it believes will deliver to customers similar price cuts as inspired by its competition against Telstra in the telecommunications industry.
According to Ravi Bhatia, managing director of Primus Internet, it has a distinct advantage over competitors because "Primus owns more that 1Gbps of capacity in 24 fibre optic cable systems around the globe. This gives us a very competitive cost structure and end-to-end control of quality service."
These are the two major points that Primus Internet will be focusing on according to Bhatia. "Australians have paid too much for too long," he asserts -- Internet Primus is kicking off its existence with an offer of $9 per month.
To complement this the organisation is attempting to offer a reliable system with consistent network availability and high-speed access.
To achieve this Primus Internet has developed a system based on a high-end Nortel router platform that deploys technologies from Microsoft, Nortel and Comtech. The network uses a multi-megabit wideband backbone with the potential to add five additional POPs in the next 10 months.
Hoping to capture the corporate and government sectors, Primus Internet is offering Internet solutions including Web design, Web hosting, security measures, and transaction systems. Small businesses and home users are also a target audience, with Primus' ultimate goal the accumulation of voice, data, Internet, mobiles and large networks in a "one-stop shop for total telecommunications needs", claims Bhatia.
Anticipating that Primus Internet in its present form will be unable to accomplish this ambitious feat, Bhatia claims that "Primus is actively pursuing the acquisition of other ISPs in Australia that have a demonstrated track record of success, particularly in the business markets segments". Already wrapped up is a deal that allowed Primus to buy the remaining equity interest in HotKey Internet Services, after having purchased a 60 per cent interest in March 1998.