Setting a new cat amongst the pigeons, specialist storage distributor Simms International has become LSI Logic's (formerly Symbios) Australian distributor. Announced yesterday the agreement signals the first time LSI Logic's Metastor product range is available in Australia.
Bill Reed, managing director for Metastor solutions, says the partnership with Simms International was based on the distributor's market experience.
"We have found that the most successful partnership relationships are with storage specialists," he said. "And we're happy they chose us as well."
The Metastor product range caters to both server-attached and network-attached storage solutions, offering a full scope of scalable enterprise storage solutions.
Steven Bragg, Simms technology director, claims the partnership aims to make LSI Logic the number-one vendor in the storage market over the next 12 months.
Bragg claims resellers stand to make big revenues on both healthy margins and add-on services such as installation and support. "The beauty of Metastor is that it's recognised by resellers and integrators as not an out-and-out price decision," said Bragg. "It's an exciting time in storage, with the market growing at 50 per cent a year."