BMC Software has announced a rush of developer partners to help it successfully break into the hot e-commerce and Internet markets with a range of new products and initiatives.
Parallel with the launch of its recently released ASA solutions for e-commerce, BMC has strengthened its Patrol Developer Network (PDN) which, according to national marketing manager Simon Price, will add value to its product range and distribution channels.
Reciprocating the favour, BMC will assist companies whose size and scope restrict them from entering into serious and widespread markets to achieve more ambitious goals. Through PDN, BMC will offer its partners support in the development pro-cess and will market products on behalf of PDN members in the inter-national arena.
Partners will be selected for their particular specialities, giving BMC the ability to be involved in numerous modules of the market without over-complicating their own business practices and focus, explains Price.
Selecting the growth area of the market is the responsibility of potential partners and BMC clients.
"We will get our direct sales representatives to talk to customers who have ideas on what needs to be developed," Price stated.
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