Ferrari revs up new Prion partnership

Ferrari revs up new Prion partnership

Prion has been appointed distributor for Traxdata's fast moving consumer goods (FMCG) and to announce its expansion into new markets Traxdata is giving away a Ferrari to one lucky customer.

In an attempt to focus the distribution of its goods in Australia, Traxdata selected Prion for its channel strategies and existing FMCG product range. According to Prion's managing director Michael Bosnar, "Prion has an existing base in FMCG worth $25 million so we already had an established client base in this area."

Bosnar claims this partnership will utilise a combination of this base, British Traxdata's clients and resources and Prion's dedicated sales team.

And what about that Ferrari? The draw for the initial 15 finalists will be held this Friday in Sydney from a selection of Traxdats's global customers. The eventual winner will be judged on a slogan they entered and will be announced in a couple of weeks, according to Bosnar.

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