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New portal to Australian IT industry

New portal to Australian IT industry

E-commerce solution provider Comaltech has combined with IT marketing consultancy company Lateral Concepts to launch a new Web portal detailing Australian hardware, software and service companies.

The commercial venture, to be managed by newly established IT & T Australia (ITTA), will provide an extensive reference site for local and overseas companies shopping for Australian made IT products and services.

Robin Frith, ITTA director, claims the rising cost of initiating and maintaining a site for many organisations, and the difficulties in establishing a Web presence mean the new portal will be much more than just another search engine.

"The goal is to work as a community, with links across the whole spectrum of the IT industry including possible opportunities to showcase products and provide e-commerce transactions through the one community Web site," Frith said.

Frith claims ITTA is looking to generate traffic to the new portal through advertising and sign-posting the industry.

The portal is set to go online in June.


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