French company LaCie is hoping to break what it perceives as virgin storage and peripheral ground with the establishment of a Sydney office and a strong value-added reseller (VAR) channel.
Opening up the Australian office last week, LaCie's managing director, Renald Gallis, is predicting that the range of LaCie products available in Australia will increase from the present 10 per cent to encompass the full variety of LaCie's offerings, including high-end mass storage, digital video and colour management computer peripherals.
According to Gallis, LaCie will expand the premise of simple product development to include the provision of a total service to resellers. "There are no other manufacturers in Australia that are also integrators," claimed Gallis, who believes that LaCie's approach will enable VARs to offer a parallel service in an industry that has yet to experience tight margins and crippling competition.
Resellers with a Macintosh and Microsoft NT focus will make up the majority of LaCie's channel. VARs with network tendencies and other storage-centric applications will also be targeted, assured Gallis.
Gallis is predicting that LaCie will be generating a million dollars a month through its VARs in its first year of operation and two million a month in its second year. This volume and range of product and services can only be supported with a local office to provide "sales and service support", a LaCie source explained.