The accelerating convergence of copying, faxing and printing technologies represents sales and service opportunities for Australian resellers, consultants and integrators, a visiting senior printer industry executive said recently.
In Sydney to launch MarkTrack, a new enterprise network printer management solution, Glenn Hudson, Lexmark's US-based vice president, business printer division, said the printer industry is in pole position to capitalise on digital printing convergence.
Therefore, resellers should also be positioning themselves to benefit.
"All devices will have to be connected to the network which is controlled by IT departments. They are used to dealing with resellers and I think the copier industry is going to struggle to compete.
"It is a great opportunity for resellers to capture more of the dollars that have traditionally flowed to office equipment manufacturers," Hudson said.
Sold through Lexmark's traditional channel, MarkTrack is a network-based printer management tool which allows administrators to obtain reports on the usage of Lexmark printers and other SNMP-compliant devices.
Resellers wanting to market the solution will be required to go through a free accreditation process.
"We think this is a great tool for in-house staff to manage their printer assets better and for VARs, consultants and other third parties that are providing network services and architectural studies," said Hudson.
MarkTrack costs $8500 for networks with up to 250 printer devices with a sliding scale that gets cheaper where more devices are involved. There is also a $1400 annual maintenance fee that delivers updates of new compatible devices and technical support.
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