In a big win for Advanced Micro Devices (AMD), Gateway plans to start using AMD processors in upcoming personal computers to supplement its use of Intel chips. But it might be some time before we see AMD-based products in Australia.
Gateway Australia marketing manager Michelle Vanzella said that, although its product segmentation is different in the US and Japan, as always it will track and review these product decisions and will consider its application to the local market.
Gateway said the move will allow it to broaden its product line and provide users with value-priced PCs without having to compromise performance.
"Both Intel and AMD offer a broad range of high quality and competitively priced product lines," Jim Booth, vice president of Global Materials and Supply Management for Gateway, said. "We made the decision to take advantage of AMD's offerings to add flexibility to our product line and to give our clients choices."
Intel still the bulk
While Gateway said it will continue to buy the bulk of its microprocessors from Intel, the news is still significant for AMD. In the past year AMD has secured design wins from a handful of big PC vendors who were previously loyal to Intel, including Hewlett-Packard and NEC.
Gateway is the second-largest direct PC vendor after Dell Computer. Dell is the last of the world's top 10 PC vendors not to use AMD chips, AMD spokesman Scott Allen said.
Two weeks ago Gateway in Japan announced that it would use AMD processors shipped in that market. The latest announcement means AMD chips will be used in Gateway PCs sold in the US and elsewhere.
Gateway said it will start shipping PCs powered by AMD microprocessors as early as the second quarter of this year.