Epson yesterday released its new colour printer line up, featuring its variable-sized droplet technology in the Stylus Colour 740.
Variable-sized droplet technology is said to deliver a combination of small, medium and large ink droplets, which Epson claims gives greater detail and smoother halftones.
Epson volume products manager, Karen O'Donnell, said: "The range breathes new technological life into the colour printer market, and confirms Epson's commitment to the small office and home markets."
The three new models are the entry-level 440 which is supplied standard with photo quality ability (not as an optional extra) and priced at $299, the 640 with more media options at a price of $399, and the 740 which O'Donnell claims is the fastest colour printer in its category, with an estimated street price of $599.
At a major launch function for Epson's distributor and reseller channel, an incentive program was announced which will run through to Christmas and is designed to maintain mindshare in relation to the new range.
O'Donnell also outlined the revamped Epson support program which includes a new sales kit and information for the channel about advertising and promotion.
She told ARN that the new range replaces the 400, 600 and 800 models, which were discontinued in August, and this presented a good opportunity to revamp the support program and packs.
Ink cartridges for the new range are common to all three models, and are among the enhancements Epson announced.
National distributors include Tech Pacific and Tech Excel.
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