Menu
Intel/ERA split a likely blow to Ingram in Australia

Intel/ERA split a likely blow to Ingram in Australia

Industry giant Intel has formally broken off with Electronic Resources Australia (ERA) after questions about improprieties were raised by Australian Reseller News during interviews with executives from both organisations.

Late Friday, after repeated attempts by ARN to confirm reports that Intel had suspended ERA, the two companies released a joint statement that read: "Intel and Electronic Resources Australia have come to a mutual agreement to discontinue their relationship. Electronic Resources Australia Pty Ltd will cease the distribution of Intel's product in Australia with immediate effect."

Reports of trouble in the Intel/ERA ranks reached ARN nearly two weeks ago, and, when approached for comment or confirmation, neither company was initially forthcoming.

The reports centred on irregularities concerned with improper importation, among other rumours.

David Bolt, managing director of Intel in Australia, told ARN in an exclusive interview late Friday, "Our obligation is to ensure our dealers know who the distributors are in this marketplace. There are now two distributors - Tech Pacific and Synnex."

Bolt declined to elaborate on the reasons for terminating ERA, citing confidentiality.


Follow Us

Join the newsletter!

Error: Please check your email address.
Show Comments