Printing vendor, Minolta-QMS, has dropped prices across its range of colour laser printers but is promising to price protect its resellers.
The most notable models subjected to price cutting are the magicolour 2300W, which the vendor claims is the first colour laser model to be available for less than $1400, and the PagePro 1200W, that now costs less than $300.
“We are looking to set a barrier that establishes us as a benchmark for the whole industry,” Minolta-QMS marketing co-ordinator, Rob Steers, said.
“We have benefited from a favourable exchange rate and want to be known as the vendor with the most affordable colour laser printers across the range.”
Steers said “unique” margins of 20-25 per cent would be available for resellers on most models and price protection would be used to assist resellers with existing stock of the price-reduced models.