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The Body Shop - a totally Australian experience

The Body Shop - a totally Australian experience

Handling 87 million transactions a year is set to become less tiresome for The Body Shop employees worldwide.

The UK company has decided to splurge several hundred thousand pounds on an Australian-developed point-of-sale (POS) software solution. And the winner is Melbourne-based software solutions specialist Retail Directions Group.

"It was a big decision to take on a software company on the other side of the world, but they were convinced we could provide the product and the expertise to support it," said Vaughn Clair, director of Retail Directions Group, explaining it was his company's "technology background in the development and support of retail software" that ultimately won the deal.

The Body Shop endorsed Retail Directions' POS solution for global deployment after trialling it throughout its 78 stores in Australia and New Zealand where it was gradually introduced since 1996. Australian and New Zealand experiences showed the solution significantly improved transaction speed by minimising the number of keystrokes and the amount of information needed for transaction, winning the UK-based Body Shop management over.

The multimillion dollar contract will see Retail Directions' Store Management System and Point of Sale (POS) software harness NCR's DynaKey POS operator display, providing The Body Shop's store personnel with an ATM-like graphical operator display for store transactions.

The POS solution global roll-out is scheduled to begin in France in May.


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