Epson last week released its new colour printer line up, featuring its variable-sized droplet technology in the Stylus Colour 740.
Variable-sized droplet techno-logy is said to deliver a combination of small, medium and large ink droplets, which Epson claims gives greater detail and smoother halftones.
According to Karen O'Donnell, Epson's volume products manager: "the range breathes new technological life into the colour printer market, and confirms our commitment to the small office and home markets."
The three new models are: the entry-level 440 which is supplied standard with photo quality ability (not as an optional extra) and priced at $299; the 640, which offers more media options at a price of $399; and the 740, which O'Donnell claims is the fastest colour printer in its category, and has an estimated street price of $599.
At a major launch function for Epson's distributor and reseller channel, an incentive program designed to obtain mindshare for the new range was announced that will run through to Christmas.
O'Donnell also outlined a re-vamped Epson support program that includes a new sales kit and information for the channel about advertising and promotion.
She told ARN the new range replaces the 400, 600 and 800 models that were discontinued in August, and have presented a good opportunity to revamp Epson's support program and packs.
Ink cartridges for the new range are common to all three models, and are among the enhancements Epson announced.
National distributors include Tech Pacific and Tech Excel.
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