Consumables distributor Daisytek has added Ricoh Office Automation's CD-R and CD-RW blank disk products to its already extensive range of storage media.
Ricoh has been selling its storage media direct to the channel prior to appointing Daisytek and is looking forward to experiencing increased sales by virtue of the distributor's extensive market reach.
Daisytek's nominated Ricoh product man-ager Mike McGrath is enthusiastic about the potential for his new charge and said he will be attempting to fill some of the gaps in an expanding market which the products are not currently getting to. "Ricoh has been firmly entrenched in mass merchants for a while now," McGrath said.
"What we can do is give them access to our extensive customer base which we will be leveraging to help them increase the number of retail and other outlets where Ricoh products are sold."
McGrath said the appointment is not an exclusive agreement and only covers blank CD media. Ricoh also manufactures CD drives but Daisytek will be sticking to its core competency of distributing consumables.