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Sausage looking golden - acquires Electric Alchemy

Sausage looking golden - acquires Electric Alchemy

Popular Web tools and e-commerce developer Sausage Software has confirmed its strategic move into multimedia, with the acquisition of Melbourne-based Internet design and publisher Electric Alchemy (EA).

The announcement last week follows the recent establishment of Sausage's multimedia division and, according to Gil Hoskins, Sausage's chairman, the company wanted the capacity to commercially enter Web design so went looking for a suitable procurement.

"By setting up specialised divisions within the company, Sausage is demonstrating that it is serious about commercialisation and is actively seeking opportunities to grow the business," he said.

Hoskins claims that with EA's existing client base - which includes Telstra, Honda Australia and the Melbourne Symphony Orchestra - together with a number of joint developments in the offing, Sausage is looking to double EA's annual revenue of around $900,000 in the next financial year.

However, Hoskins claims Sausage is in no rush to fully integrate EA into its business immediately, preferring to let things adjust over a period of time.

"We'll see how it's all going before we make any decisions on the name. For the moment, we're just concentrating on growing its revenue as a business unit of Sausage," he said.

Purchased for an undisclosed sum, EA is a specialised multimedia business, which focuses on CD-ROM, Web and installation projects.

EA founder Tom Olsson claims "joining Sausage gives us the opportunity to marry our multimedia skills, creative design and production experience with the corporate discipline of a major software house".


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